The Influence the World of Cinema Has on U.S. Society

         Media play a major role in the attitude of many citizens today. To turn on the television today, one will see reality TV shows, news, fashion, sex and drama. That is not only in the United States, but we have managed to help in westernizing our neighbor countries around us as well. That just goes to show what type of culture we have. These media influence are our artifacts and will become our history. With the many technological advances, our way of media and cinema is constantly changing. It is beneficial to know where you come from in order to know how far we have come. The United States has progressed form films like D. W. Griffith’s 1915 The Birth of a Nation,to the more advanced films such as the fantasy world of Andy and Larry Wachowski’s 1999 The Matrix.

         Pop culture today has not only changed the world of movie and film but also altered advertising, television, music, sport and leisure just to name a few. For example, much of the advertising in the U.S. today has an increased emphasis on comedy and hopefulness. The American culture today has gone from entertainment in movie and film or westerns and love stories to sport, video games, and love triangles.

         In a search of history and strategy in advertising on the web many sites come up to exhibit where our culture stands. The sad thing is there is more strategy results about secret cheat and answer codes to video games than there are for advertising. This is just another example of our culture. It is centered on fictional and drama-filled states of mind. Today’s society has gone from the reality of life and a more fantasy of optimism type of world.

         For example today, much is on the news and entire media world about the war in Iraq. Language used to describe the event can be a major influence on how one looks or feels about the event. For example, words such as “attach” or “battle” can seem more negative than the use of the word “war.” Not only have the media changed war coverage but also they have altered the way those politicians run their campaigns. The candidates in so many campaigns have gone from the historical campaigns of winning the country or area over by knowledge of history of our country, motivating the community members to want to better themselves to the campaigns of today that are more an opposing bashing and dramatic combat (this being another good example of our culture today).

         Although media can play one of the largest roles in the way we learn history, culture and the politics of our country one must keep in mind that commercial news is just a way of advertising what the companies want the viewers to know or see. These casting companies’ commercial news just depend on viewer-ship and how many dollars come into the company. It is very important for these producers to create programs and shows that attract more views and strategies to keep the ones the already have through any means necessary. So many important aspects have been left out or blurred to portray an image that is more persuasive or sensational.

         For example even though D. W. Griffith’s 1915 The Birth of a Nation was filmed many years ago, it shows a tragic aspect of slavery. Yet so many movies have been created about slavery; and, though it is part of our history, people are drawn to the struggle or the fight against the North and the South even if they do not agree with one or both sides. This is just another example of our ideology and values.

         One can learn history, culture, and politics of our country strictly through our media artifacts. Though some are exaggerated or not exactly fully the truth, it is very obvious what our culture is about just by the strategies and uses of our artifacts what our culture is about. The United States has always been a country about economics, and now it is apparent what Darwin meant about survival of the fittest. If one cannot determine the real from the fantasy in this world of media, one will truly be lost.

Toya Combs

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